Introduction and Company Overview:

Can you provide a brief overview of Cuisine Solutions Thailand and its journey in the culinary industry, highlighting the diverse range of products you offer?

• Established in Thailand in 2017, Cuisine Solutions Asia, a branch of Cuisine Solutions Inc., USA, is at the forefront of the Asian culinary market, focusing on premium sous vide products. Our strategic use of Free Trade Agreements from our Thailand hub enables us to export efficiently across significant markets such as Singapore, Hong Kong, Japan, the USA, and Europe, targeting high labor cost challenges. This positioning helps us to meet the intricate needs of various clients, including those in onboard services, restaurant chains and hotel chains, by offering a broad range of top-quality culinary solutions.

• At Cuisine Solutions Asia, innovation is at the core of what we do. We’re committed to culinary excellence, continuously enhancing our sous vide offerings to meet the evolving food service industry demands. Our goal is to deliver top-notch products that surpass expectations in quality, taste, and convenience for our global customers.

• Our presence in Asia is more than just a strategic business decision. It’s a commitment to cultivating and advancing the sous vide culinary technique, making it accessible to a broader audience while upholding the esteemed Cuisine Solutions brand. By providing innovative culinary solutions, we aim to support our clients globally, enhancing their culinary offerings and contributing to their success.


Expansion in Asian Markets:

What factors influenced Cuisine Solutions’ decision to expand into Asian countries, and how are you adapting your culinary offerings to suit the diverse tastes and preferences of the Asian market?

• The expansion into the Asian market was strategically driven by the goal of broadening our culinary horizon and embracing the vibrant diversity of Asian culinary preferences. Key factors influencing this move include the pursuit of forging strong partnerships with local importers and distributors, who play a crucial role in aligning our sous vide culinary offerings with the unique tastes and preferences of each target country.

• We work alongside importers and distributors who not only understand the local market but are also committed to culinary excellence and innovation. This partnership is vital for tailoring our offerings to meet the varied demands across Asia, ensuring that each product not only resonates with local flavors but also upholds the high standards of quality and innovation Cuisine Solutions is known for.

• Our focus is on establishing a robust presence in key Asian markets including Thailand, Hong Kong (alongside Macau), Singapore, and Japan. These countries represent the initial phase of our expansion, serving as pivotal markets for introducing our sous vide products. We are leveraging roadshows and exhibitions as strategic platforms to connect with potential importers and distributors from other Asian countries, aiming to extend our reach and adapt our product range to encompass a broader spectrum of Asian tastes and preferences.


Tailoring Culinary Solutions for Asian Clients:

How do you customize your culinary solutions to cater to the unique demands of clients in the Asian hotel and culinary industry, considering the varied culinary traditions across the region?

• Our dedicated R&D team includes world-renowned and expert Asian chefs who work in our advanced innovation kitchen to customize each culinary solution for the unique tastes and traditions of that specific client.

• Our commitment to innovation and cultural authenticity has led to the development of over 50 customized culinary solutions. These are a celebration of Asian culinary diversity, crafted after extensive research and a deep understanding of the regional flavors, ingredients, and cooking techniques unique to each country within the continent.

• Our approach is both collaborative and client-centric. We engage closely with our clients in the hotel and culinary industry to understand their specific needs, preferences, and the culinary experiences they wish to offer. This client-focused strategy enables us to deliver not just products but comprehensive culinary solutions that strategically enhance their menu offerings, resonate with their staff and guests, and honor the rich culinary traditions of Asia.


Collaboration with Different Industries:

Cuisine Solutions serves clients in various industries. How do you approach collaboration and customization when working with clients from Onboard Services, Hotel Chains, Meal Kits, Retail, Restaurant Chains, Food Service, Military & Government, and K-12 education sectors?

• Our approach to collaboration and customization is tailored, strategic, and deeply integrated across various sectors, including Onboard, Hotels, Retail, Restaurant Chains and Food Service. Recognizing the unique challenges and opportunities within each industry, we adopt a case-by-case strategy to develop innovative culinary solutions that not only meet but exceed our clients’ expectations in terms of quality and consistency.

• Our process begins with a deep dive into understanding the specific needs and objectives of each client. This involves collaborative discussions to grasp the nuances of their service requirements, customer expectations, and operational constraints. Leveraging our extensive expertise in culinary innovation, we then craft bespoke solutions that align with these insights, ensuring that our offerings seamlessly integrate into our clients’ operations and elevate their culinary experience.

• We ensure that our culinary solutions are not just products but strategic assets for our clients, enabling them to achieve their business goals while providing exceptional culinary experiences. Our commitment to quality, innovation, and partnership is the foundation of our success across these varied industries, driving forward a shared vision of culinary excellence.

Sustainability and Quality:

Sustainability is a growing concern globally. How does Cuisine Solutions ensure the sustainability of its culinary products, and how does this align with the expectations of clients in the Asian market?

• Cuisine Solutions is deeply committed to sustainability, a principle that it integrates in aspects of our production processes and manufacturing facilities. Our approach is holistic, focusing on creating products that are not only safe and of the highest quality, but also environmentally responsible and aligned with the sustainability expectations of our clients in the Asian market.

• The implementation of state-of-the-art production techniques that ensure safety, consistent standards, and quality, while significantly extending shelf life under strict storage conditions. This not only guarantees the sustainability of our products but also addresses key environmental concerns by minimizing food waste and optimizing inventory management.
• Production processes are designed to lower waste and energy consumption. By embracing innovative technologies and sustainable practices, we strive to reduce the environmental impact of our operations, from sourcing ingredients to the final product delivery.

• Cuisine Solutions’ dedication to sustainability is an ongoing journey, reflecting our responsibility to our clients, their customers, and the planet. Through continuous improvement and innovation, we aim to lead by example in the culinary industry, proving that exceptional quality can be achieved without compromising on environmental sustainability.


Innovation in Culinary Products:

Innovation is key in the culinary world. Could you share some recent innovations or upcoming products that Cuisine Solutions is excited about, especially those that might appeal to the Asian market?

• We are continuously exploring and integrating cutting-edge culinary techniques to redefine the dining experience. An example is the versatility of our reheating process, designed to seamlessly integrate with the modern consumer’s lifestyle. Our products, including our Sous Vide Egg Bites—an innovation that has created an entire breakfast and snacking category—can be conveniently reheated using a variety of home appliances such as toaster ovens, air fryers, microwaves, and through pan-searing. We focus on the consumer experience so that what we make delights and fits in effortlessly to the daily routines of our customers.

• Our Sous Vide Egg Bites epitomize our commitment to innovation, offering a high-protein, deliciously simple addition to any menu. Made with natural ingredients such as real milk and cream, and cage-free eggs, each one is cooked individually to make sure they’re soft and smooth, just like a quiche but without the crust or gluten. This makes them a top-quality choice for everyone.

• What sets Egg Bites apart is not just their quality and convenience but their adaptability to the varied tastes of the Asian market. Each bite is a canvas for flavor innovation, easily customized to include regional flavors and ingredients, making them a perfect fit for the diverse culinary landscape of Asia.

• Cuisine Solutions is excited to bring such innovations to the table, blending traditional techniques with modern conveniences to create products that are nutritious, easy to prepare, and aligned with the fast-paced lifestyle of our customers.

• We are constantly developing new products that resonate with the sophisticated palates of our Asian clientele, ensuring that with Cuisine Solutions, excellence is always on the menu.

Challenges in Expanding to Asian Countries:

Expanding into new markets can present challenges. What challenges do you anticipate when entering Asian countries, and how does Cuisine Solutions overcome them?

• Expanding into Asia, Cuisine Solutions aims to tailor our offerings to local tastes while sharing Asian flavors globally. With Thailand as our base, known as the world’s kitchen, we’re inspired to innovate. For example, our Asian Style Seasoned Chicken Leg transforms Thai street food into a gourmet restaurant dish.

• Our strategy focuses on adapting and elevating traditional flavors for both local and international markets.

Adapting to Local Culinary Preferences:

Asian countries have rich and diverse culinary traditions. How does Cuisine Solutions adapt its offerings to align with and respect local culinary preferences and cultural nuances?

• Cuisine Solutions deeply respects Asia’s rich culinary traditions and works diligently to adapt our offerings accordingly. By focusing on local tastes, we develop products that resonate with regional preferences.

• We bring the authentic flavors of Thai sauce to the USA and France, using fresh, same-day produce to preserve the true taste and aroma. Additionally, we’ve crafted special recipes like Peking Duck and Marinated Duck Leg to celebrate Asian culinary heritage, ensuring every dish is a nod to local culture and flavors.

Technology and Culinary Solutions:

Technology is rapidly changing the culinary landscape. How does Cuisine Solutions incorporate technology into its processes and products, and what role does it play in meeting the evolving needs of your clients?

• We prioritize closely examining our clients’ operations to identify specific challenges they face. By leveraging our expertise in sous vide, the cooking method we pioneered and continue to perfect and utilize in exciting ways, we aim to provide tailored solutions that address these pain points effectively.

• Our commitment extends beyond just offering products; it’s about integrating cutting-edge technology and culinary excellence to enhance our clients’ efficiency, quality, and customer satisfaction. With the support of our skilled culinary team, we continuously adapt and innovate, ensuring that our techniques and offerings evolve to meet the dynamic needs of the culinary industry and our clients.


Future Outlook and Goals:

As Cuisine Solutions continues to expand globally, what are the long-term goals and visions for the company, especially in the context of your presence in Asian markets?

• Cuisine Solutions aims to solidify its position as a leader by aligning with the growing trend towards comfort foods, both in mass production for the food service industry and in the retail sector.

• We recognize the importance of adapting to the changing preferences of consumers, who seek out comfort meals, whether they’re dining out, staying in hotels, or purchasing from retail outlets. This trend is particularly relevant as travel rebounds, influencing both local consumption and the demands of international visitors.

• Our strategic goal is to ensure our products are perfectly positioned to meet these evolving tastes, making them available where and when they’re needed most. This involves a continuous effort to share information and insights, allowing us to adjust our offerings effectively to fit both current and future market demands.

• With Asia projected to represent 60% of the global GDP by 2030, our long-term vision includes a significant focus on this dynamic and fast-growing region. We are committed to expanding and refining our sous vide product range to cater to the preferences of both our longstanding global customers and the burgeoning market of new Asian consumers.

• We see a substantial opportunity in increasing our exports to the US and EU, leveraging Asia’s culinary diversity and innovation to meet the global appetite for quality and convenience.